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Other companies like alphabet who is very reliant on ad spending. you see it on other companies like spotify or netflix where the cost of living crisis, a result of this high inflation, household pay more for everything from food to good to petrol at the pump, therefore we are seeing a cost of living crisis and people are deciding how they spend their cash and where it is sensible to put it. so there has been a lot of pressure on netflix recently and we have seen earlier this week but as well. this is an issue that is being felt more broadly which is why it is so important that central banks l...

Is it inevitable they'll just find another place to go, other platforms to go to? >> it's an interesting question. you know, certainly, there are an endless number of similar sites, sort of mirror images of everything we know, like youtube, there's a long line of other video hosting sites. on the other hand, there's just a couple sites that have real reach. so in the case of alex jones, for example, once he got kicked off youtube, facebook, twitter, then he said, well, you know, this is only making me more powerful. in fact, if you lock at his video numbers on the other sides heented up going ...