CNN CNN Newsroom March 25, 2013 19:44:00
Tourists, they pay money to go out into a cage, basically, dropped into the water. the way it works, they will pour chum nearby. >> lovely. >> more adventurous cage diving companies will pour this on top of you, so the shark will actually attack the cage. in this case, there was a viewing window. and the bait was put nearby. one shark decided there was a more tasty treat inside the cage and instead of going to the bait, actually rammed its head -- >> for a person. >> yes. you can hear someone on the video scream, get back. you wouldn't have to tell me twice. you can see the people kind of swam...
Source: archive.org