Streaming businesses need ads to scale: Jehil Thakkar, Deloitte
Deloitte's technology, media and telecommunication predictions 2023 report finds that the growth rate of AVoD revenue is on an upward trajectory, while that of SVoD is flat.
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Deloitte's technology, media and telecommunication predictions 2023 report finds that the growth rate of AVoD revenue is on an upward trajectory, while that of SVoD is flat.
This week, the FTC took action focused on deceptive advertising on social media platforms, for health treatments, and consumer goods. For the fourth time this year, the FTC opposed noncompete agreements...
Netflix is releasing fewer movies as it reorganizes its film departments to prioritize quality. (Photo : Mario Tama/Getty Images) As the video-streaming behemoth reorganizes its film divisions, Netflix is prioritizing quality above quantity by reducing the number of movies it releases.
In 2022, there were 255 billion new app downloads worldwide with $67 billion spent at the app store. On average, users spent five hours daily on their mobile phones – over a third of their waking hours. The mobile advertising spend was some $336 billion.
Hulu's Beijing R&D unit is reportedly laying off 200 people, or 90% of its staff. (Photo : BoliviaInteligente on Unsplash) The US streaming behemoth Hulu is reportedly laying off around 200 individuals, or 90% of the personnel, at its research and development (R&D) center in Beijing, China.