Sour Patch Kids Targets Gen Z In New Campaign With Twitch
Sour Patch Kids’ newest ad pits streamer against streamer, and flavor against flavor, in a livestream video game competition.
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Sour Patch Kids’ newest ad pits streamer against streamer, and flavor against flavor, in a livestream video game competition.
The two entertainment disruptors have a long, intertwined history that speaks for and against a deal.
The global cloud gaming market is expected to see striking growth by 2028, due to the increasing number of internet users worldwide. The streaming sub-segment is expected to be most lucrative.
WeChat Channels is the latest feature unveiled by WeChat, taking the Chinese marketing world by storm. Since launch in January 2022, it has gained an impressive 200 million daily active users. Michaela Zhu of agency Emerging Communications looks at how Channels has chan Chinese social media strategy.
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