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Over the top, commonly known as OTT, has come a long way in the last five years. According to a new report by independent transaction advisory firm RBSA Advisors, India's streaming market is predicted to be worth $15 billion by 2030 and out of these the video market will grow to $12.5 billion size and the audio will be $2.5 billion.
How has the exponential growth in consumption of OTT content impacted the tech - especially hardware – infrastructure needs of those running streaming platforms or serving video entertainment to consumers?
The world’s largest streaming service Netflix with 222 million paid subscribers reported that another 100 million subscribers were accessing its services via shared passwords.
The OTT ecosystem in India is growing every day with new players coming into the fray and novel, edgy content being churned out. The way we look at online streaming is also changing. Today the market has 40 odd players including regional players.
SonyLiv web series “Gullak” produced by The Viral Fever, which concluded its third season recently, is a revelation for OTT platforms on creating franchises that span multiple seasons and do not lose their appeal.