Fashion Spring fashion essentials: The most comfortable body-positive bralettes and bra tops, and where to shop them
Here’s how body-positive brands are updating bra tops to make them more functional and comfortable
Source: telegraphindia.com
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India is warming up in style, comfort and affordability become top priority
India is warming up in style, comfort and affordability become top priority Indian activewear segment is getting active of late. (Representative Image) Synopsis Indian entrepreneurs are seeking inspiration from their own personal activewear needs. It was her quest for the perfect sports bra — snug not suffocating, modest not dowdy, functional yet cotton — that made Vidya Sethi start a company. MaiKai makes bespoke cotton sports bra, and Sethi says the brand is arguably the only one that does this. As someone who works out daily, Sethi, a former marketing professional, says, “I always st...
Source: indiatimes.com