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Cadent Announces Expansion of TV Identity Graph Partnership with Premion Cadent Advanced TV Platform Will Provide Premion First-Party Data Onboarding, Audience Building, Insights, Analytics, Reporting, and Campaign Deployment Services, as well as Syndicated Data for Premion Media Sales News provided by Share this article Share this article NEW YORK, Feb. 2, 2021 /PRNewswire/ -- Cadent, the advanced TV platform company, announced today an expansion of its long-standing agreement with Premion, an industry-leading premium CTV/OTT advertising platform for regional and local advertisers. Under th...

Share this article Share this article NEW YORK and CINCINNATI, Dec. 17, 2020 /PRNewswire/ -- Cadent, the advanced TV platform company, today announced that Empower, the independently-owned media agency known as The Un-Holding Company℠ is the first customer of its newly upgraded advanced TV platform, which will enable advertisers to assemble and activate their television campaigns across channels with more control, transparency and ease. Empower will use the patented TV mapping technology behind Cadent Viewer Graph as a foundational component for its consumer journey planning platform, cal...