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I know my reaction was just pain watching that video. how about you? what went through your mind? >> i'm starting to refer to some of these video and this video in particular more as a police porn, if you will. it's obscene, it's hard to watch, difficult to watch, and it's not appropriate for all viewing audiences. it really is disturbing and painful, and it's becoming more any more difficult to watch and the level of violence and the level of just disrespect for humanity displayed by the police officers on that scene really makes it extremely difficult to watch. >> yeah. well, unfortunately, ...

Lives in a different way and for me the passage of time just a remarkable hallmark of madmen and because it is so beautifully written and executed we will watch it later and say something special is captured in that decade. >> he was making the point that shows do end but they never really end anymore because of netflix and am sfwlon and other on-demand services we can at least go back and rewatch them someday. so sean pierre let's talk in general, you know "mad men" it was kind of a breakthrough hit, wasn't it and changed the habits of viewing audiences and revealed the real fascination with ...

Up. >> do you expect huge viewing audiences? >> it's a very competitive night. there is a debut on showtime, hbo, so sunday is a big night for these kinds of well-produced and costly drama series. there are a lot of options for people. but this is certainly in the mix. >> yeah. we'll see how it does. with your help, thanks so much, david itzkoff. thank you. >> thank you. was it an overdose or accident? new information on the life and death of anna nicole smith, next on "msnbc sunday." [ female announcer ] in the past 10 years