How COVID-19-induced Lockdown Has Pushed Rajasthan's Traditional Block Printing Community To The Brink
How COVID-19-induced lockdown has pushed Rajasthan’s traditional block printing community to the brink For the crafts-dependent community in Bagru, practically overnight, the entire cycle of demand and supply came to a standstill, with revenues registering a ‘zero’. Going forward, the only hope for the people of Bagru is incentivised and increased demand. Representative Image. Everyone has worn kurtas, dupattas or sarees with the iconic floral or geometric hand-prints from Rajasthan. But given the tough times that the crafts community of block printers is facing in the wake of the COV...
Source: moneycontrol.com