Resuming the Battle Against Plastics
Synopsis Under the ‘Run for the ocean’ initiative, Adidas has sold 11 million pairs of shoes made from up-cycled marine plastic waste in 2019. ET Spotlight Special “From ‘no-plastic’, the conversation has moved to ‘know-plastic’, where we need to understand plastic better to use it more responsibly,” says Vikram Baid, Director of Vinayak Polycon International, a plastic processing company. This sentiment was reflected in many initiatives launched by India Inc. and the Indian government in recent times, but got partially diluted by COVID-19 and the consequent high use of plast...