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Best Media Info: The internet had already gone on fire till the brand clarification - that the films were a satire and the launch of Vim Black edition was a dig at brands launching the ‘black’ range of products fo| Advertising News
The limited-edition Vim Black aims to make dishwashing easy for men so as to help them brag more.
Vim, the largest dishwashing brand in India, has launched its new ad campaign #VimBlackForMen that aims to break gender stereotypes.
Responding to the backlash, Vim has cleared the air, saying that new campaign for black dishwash liquid for men was a joke.
The video, with the fitness model in it, advocates that men should do the household chores and promotes black as the colour for men and machoism