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L’Oréal Groupe Vietnam has reappointed Publicis Groupe Vietnam, for a second term after a competitive review. Publicis Groupe’s bespoke solution for L’Oréal Groupe, ONEL’ORÉAL powered by Starcom, started its engagement with L’Oréal Groupe in 2020 when Starcom won the media mandate from GroupM. After
Little Black Book, The announcement follows a successful three and a half year relationship between the brand and agency
Publicis Groupe Vietnam has announced the new leadership team following Lukasz Roszczyc's decision to step down from the Publicis Groupe CEO role to pursue opportunities outside of the advertising industry and Francois Goddet, the current CEO of Publicis Media in Vietnam, returning to Europe mid-yea
January 27 2021, 11:52 am | BY Kim Shaw | 2 Comments When it comes to late night hunger pains in Vietnam, hawker stall and street food are generally the choices, since it has always been a part of the landscape after sunset. McDonald’s has not been on the top of people’s minds, which is why Leo Burnett Vietnam released this ‘Nocturnal Animals’ campaign to open people’s eyes to the McDonald’s of the night, with something that stands out. A young, experimental and artistic mindset dominates the night populace of Vietnam. As such, this print and poster campaign slightly dev...