Wineries Get Creative With Custom Subscription Offerings
Wineries Get Creative With Custom Subscription Offerings Posted on January 20, 2021 press release San Jose, CA, — As closures and restrictions remain in place for many wineries during the pandemic, the ability to maximize online sales through traditional as well as new marketing initiatives has become imperative. One creative new endeavor that is moving the needle is the Subscription program. While wine clubs have traditionally been the cornerstone of an integral source of recurring business, the subscription model is a new twist on the classic, and it is quickly gaining traction. Subsc...
Source: winebusiness.com