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Can do. you can go the service route, provide just outstanding customer service. a lot of clijts i know -- >> that's not a loyalty service. you should do there anyhow. >> you do. but i have a client that offers a vip e-mail and customer service address for all the people part of the loyalty program. so they get expedited loyalty, expedited service. that's one of the things you can do. another thing you can do is create these experiences and these communities and that's great because obviously if i'm enjoying your product and service and all of my friends are too it makes it doubly fun. >> so t...

Couple of different things can you do. you can go the service routed and provide outstanding customer service. a lot of clients th take it into your loyalty program. i have a client that offers a vip e-mail and customer service address for all the people part of the loyalty express so they get expedited loyalty and service. >> got it. >> another thing you can do is create these experiences in these communities, and that's really great because obviously if i'm enjoying your product and service, and all of my friends are, too, it makes it doubly fun for me, and i'm going to be even more loyal to...