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Report: MMM valuable in the age of retail media

Published: July 12, 2023

Advertising budgets are under increasing scrutiny and rapidly-changing retail conditions are demanding improved solutions for justifying and optimising marketin

Source: advanced-television.com

Snapchat and Amazon Fashion partner to bring AR to online shopping

Published: November 2, 2022

Snapchat has partnered with Amazon Fashion to launch Snap lenses that let users virtually try out eye products. The feature brings an experience of Augmented Reality shopping for Snapchatters.

Source: neowin.net