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Spring will give training. when i was at vision spring, i would go into these communities, give some of the trainings myself, and what would sometimes happen is that one of these entrepreneurs would go back to their village and say i can now give eye exams and give glasses and neighbors wouldn't believe them. i've grown up with you. now you're saying to he in i'm better too. that's how i learned to market and build credibility. i designed i.d. cards, training certificates, lab coats for these women to look and feel more like professionals and we actually put banners outside of their homes in t...
Tell us the concept and then maybe the unexpected reward. >> sure. so, warby parker exists to do good in the world. to demonstrate that business can have massive positive impact. so every pair of glasses we sell we distribute one to someone in need and we've now distributed over 500,000 pairs to people in need. but we try do that in a thoughtful way. it's not just about giving away free glasses. how can we use glasses to create jobs. we work with the nonprofit i used to run that trains low-income women to start their own businesses giving eye exams and selling glasses in their communities. >> ...