How can APAC brands better leverage DOOH as part of their marketing mix?
With the rapid digitalisation in recent years, the APAC region has seen an explosive growth in digital out-of-home (DOOH) compared to the once lauded OOH platforms and billboards. In fact, research group IMARC saw the region’s DOOH market reach USD$8 billion in 2022 and expects the market to hit
Source: marketing-interactive.com