BJP top advertiser on Google, YouTube in Telangana
Spends Rs 12 crore on political ads between Feb. 1 and March 27
Source: deccanchronicle.com
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Budget 2024: Indian advertising and media leaders outline key expectations
The interim budget, also referred to as the Vote of Account, is not typically associated with major policy changes.
Source: afaqs.com
Policy for digital government ads released
The Digital Advertisement Policy of 2023, released by the Central Bureau of Communication on Friday, lays down the requirements for empanelling websites, mobile applications, digital audio platforms, streaming platforms and social media platforms so that they can display government advertisements. | Latest News India
Source: hindustantimes.com
To take schemes to target audience, Govt to advertise on social media
One of the key reasons for looking beyond legacy media, officials said, was the ability of social media to better reach the target audience for particular schemes.
Source: indianexpress.com
lok sabha elections 2024: Political parties look to ad a perfect pitch to 2024 poll slogans
Leading ad agencies, on their part, have started setting up micro teams to make blueprints for these parties, identifying influencers and YouTubers for communicating on Facebook, Instagram and Twitter, and developing separate strategies to target voters, even in small constituencies.
Source: indiatimes.com