Saudi Arabia's UMG partners with Hisense to bring Chinese consumer brands into Kingdom
RIYADH: Chinese home appliance and consumer electronics company Hisense has signed a partnership agreement with Saudi Arabia’s United Matbouli Group to expand its operations in the Kingdom. UMG will now be an officially appointed distributor of Hisense products and will support the brand with warehousing, after-sales services and develop retail space for sales, according to a