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Zee Entertainment Enterprises announced that the Technology & Innovation Centre (TIC) will now focus on improving content creation, distribution, and monetization processes using technology-driven tools to understand consumer preferences better.
The step was taken to achieve a cost-effective structure.
Zee Entertainment on Friday said it has 'pruned' its Technology and Innovation Centre (TIC) by about 50 per cent following the guidance of a special committee, which had conducted a critical assessment of its several business verticals. The MD & CEO has pruned TIC staff strength by 50 per cent to achieve a cost-effective structure, a Bengaluru-based business vertical of the company that offers technology solutions, Zee Entertainment Enterprises Ltd (ZEEL) said in an official statement.
The company recently announced the strategic realignment of its revenue vertical, that is now being directly driven by the MD & CEO
ZEEL Board institutes Monthly Management Mentorship Program to review biz performance