google: Five strategic ways in which marketers can use voice to enable conversational commerce
Synopsis The popular food delivery app, Swiggy has already implemented App Actions, so users can check on their order status by querying the Google Assistant, without opening the Swiggy app and clicking on the status of their order manually. iStock Voice search is faster, more intuitive and friction-free. The era of conversational commerce is upon us. Indian consumer behaviour is changing and 60% of phone users in India now use Voice Assistants on their mobile to search for information, look up businesses, and get things done. This is not just a fad but a new way of accomplishing tasks witho...
Source: indiatimes.com