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They have made it easy. they attach to my address book. i want this flower, it gets there on an app. the service is actually no different than what i was using before. but the process of getting that service is much easier. >> that's the secret to the modern technology. if you think about that example, a lot of the companies do is they use data, the future of the internet is about future and machine learning. they send you offers before it's your birthday or you get flowers for the special loved one. >> let's dig into this. i think data everyone knows, machine learning is a big scary word for ...

Book. i want this flower and it gets there on the app. the service is actually no different than what i was using before, but the process of getting that service is much easier. >> and that's the secret to the modern technology. if you think about that example, what a lot of the companies do is use data. the future of the internet is about data and machine learning and think about the idea that the company has all your information and send you offers right before they know it's your birthday or you're going to get flowers for your special loved one. that's the secret. >> let's dig into the dat...