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Offer as opposed to having someone monetarily penalized. >> so instead of get your bmi or pay money, instead you get the money in return like a reward. >> yes. exactly. >> so you think people would respond better to rewarding them to do weight loss instead of taking it away from them, taking money from them? i think people -- >> money talks. >> i think they're -- money definitely talks. >> go ahead, dean. >> you have to do something or else. >> one thing that i don't like, cvs is saying this is a vol untear program for workers. if you don't do the voluntary program, you're fined $600. that's n...
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