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The McDonald's Arch Deluxe is one of the most infamous product failures in history. In his new book, The Voltage Effect, economist John List says it's an example of a good idea failing to scale up.
The McDonald's Arch Deluxe is one of the most infamous product failures in history. In his new book, The Voltage Effect, economist John List says it's an example of a good idea failing to scale up.
What do two recent books tell us about how to scale programs that have proven to be effective?
A new book develops a science of scaling.
A new book develops a science of scaling.