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Nearly double. truly stunning. nbc broke out these key break states, arizona, florida, georgia, indiana, montana, and nevada, tennessee and texas. in every single one of them where the total of early vote at this point in the race in 2014 is just dwarfed by the number of people who have turned up this year, four days out from the election. here is one really interesting thing that we have noticed in the voting patterns this year so far. we notice this in part because we have been so interested watching what's going on in georgia. and georgia like all these other states, georgia has seen a huge...

Apples-to-apples comparison, look at that. that's how many people have already voted nationwide. nearly double. it's just stunning. nbc broke out these key eight states, arizona, florida, georgia, inldiana, montana, nevada, texas. in every sing one of them you see that same pattern where the total early vote at this point in the race in 2014 is just dwarfed by the number of people that have turned out this year, four days out from the election. and here's one really interesting thing that we've noticed in the voting patterns this year so far. we noticed this in part because we've been so inter...

Group are you in, demographic issues, ethnicity, likely household income, political affiliations, and voting patterns. purchasing history. >> online ad blocker ghost reassessed more than 1,000 house and senate websites, found virtually all contain trackers. google with trackers on 75% of web pages. facebook with trackers on 53%. and twitter with trackers on 30%. these companies are at the center of ongoing debate in washington over political ads and user privacy. the primary purpose of web tracking cools is to collect information to be used to focus political ads at different groups. the study...

Spoken to a leader. now, does it mean this person wasn't deranged or unstable or not rational? of course. it change's people's voting patterns. it changes people's beliefs, and for some percentage of the population, they do horrible things. the notion that we shouldn't condemn public officials for saying things which contribute not only to crime but to animosity and hatred and bigotry, it's a unique position. listen, do we think that george wallace who is the governor of alabama in jim crow south committed the violence at a black church that killed four little girls? no, but he was a staunch s...

What's behind it? >> this midterm election cycle is generating voting patterns that seem to diverge from midterm election cycles in past history. and part of the reason that's important is that it means there's a good chance some of the results in some of these hot-button races may not match what pollsters are predicting. in the 2016 presidential election, american voters showed up, you know, came out to vote in patterns that didn't track with the historical precedent. and it's likely that that break from history is going to continue going into these midterms. you know, the heightened intensit...