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Is Maggi's '2 minute' proposition sandwiched between Saffola's '5 minutes' and Wai Wai's '0 minutes'? Share Via: While Wai Wai pushes its instant namkeen style avatar, Saffola Oodles promises a more honest preparation time - 5 minutes - as opposed to Maggi's 2... Apart from the taste factor, Nestle markets its flagship noodles brand Maggi with the proposition that it can be prepared in two minutes. Maggi’s fairly older rival Wai Wai, the noodles brand from Nepal-based CG Foods, sells itself on the back of the proposition that it can be eaten straight out of the pack, without cooking, eff...

ISSUE DATE: March 22, 2021 UPDATED: March 15, 2021 16:24 IST FARM FORWARD, A processing facility at CG Corp’s MFP in Rajasthan’s Roopangarh When Varun Chaudhury, executive director of Nepal-based CG Corp Global, the makers of Wai Wai noodles, applied to build a food park in India, he expected the effort to be an extension of the work his company already does. A leader in the food processing industry, the Rs 13,000 crore conglomerate’s business in India spans several sectors, from FMCG (fast moving consumer goods) to hospitality. Nonetheless, Chaudhury, who is steering the group’s FMCG...

Wai Wai tells you to eat noodles straight out of the pack or cook it Share Via: The Nepali noodle brand highlights its USP in two new spots. A crucial aspect of the instant noodle-cooking experience is the period between putting the water to boil and tearing the pack open and crushing the noodle cake. Why? Because it’s the only time when most people will pop in little pieces of dry noodles as they wait to spot the first sight of bubbles in the water. However, there’s a limit to eating dry noodles because it can upset your stomach.

The mandate includes digital media and website management duties by Updated: Mar 10, 2021 12:11 PM Havas Media India has won the digital media mandate for Wai Wai, a popular noodle brand from Chaudhary Group (CG Foods) headquartered in Nepal. The mandate includes digital media and website management duties.  The account will be handled out of the agency’s Gurgaon office led by Uday Mohan, President – North & West India, Havas Media.  CG Foods, an enterprise of CG Corp Global is a company engaged in manufacturing and sales of instant noodles, snacks,...

linkedin Havas Media India has won the digital media mandate for Wai Wai, a noodle brand from Chaudhary Group (CG Foods). Wai Wai is headquartered in Nepal.    Havas Media's mandate includes digital media and website management. The account will be handled by the agency’s Gurugram office led by Uday Mohan, president – North and West India, Havas Media.    G.P. Sah, global business head - FMCG, Chaudhary Group, said, “India is a crucial market for us with immense potential and as we chase our ambition to be a global leader, our strategies must be unique to each r...