Johnnie Blonde whisky taps into long drinks
Johnnie Blonde whisky taps into long drinks 16th December, 2020 by Nicola Carruthers Diageo has unveiled a ‘sweeter’ Johnnie Walker Scotch whisky designed to be mixed in a bid to attract new consumers. Johnnie Blonde whisky is made for mixing with lemonade, cola or ginger The new Johnnie Blonde expression is made using wheat and fruity malt whiskies. Matured in sweet American oak, the resulting whisky is said to be ‘full of bright, vibrant flavour’ with notes of toffee, caramel and fresh fruit. The blended Scotch was launched to appeal to both current and new whisky drinkers. Diageo...
Source: thespiritsbusiness.com