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It is Barbie's world, and U.S. small businesses hope their social-media marketing can help them cash in on it. From Malibu makeovers to striped dog bandanas to hot pink cocktails, many...
By Kailyn Rhone and Arriana McLymore NEW YORK (Reuters) - It is Barbie's world, and U.S. small businesses hope their social-media marketing can help t...
It is Barbie’s world, and U.S. small businesses hope their social-media marketing can help them cash in on it. From Malibu makeovers to striped dog...
Mattel's iconic doll brand partnered with big companies including Inditex’s Zara, Airbnb and Google to launch licensed merchandise and products
Barbie hashtag has 14.1 million times on Instagram and 50.5 billion views on TikTok