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Warmers here that i cannot walk down the street without having 20 people ask me where i got them from. >> aside from the cost, identifying the right location requires an understanding of specific shopping routines in each neighborhood. >> it matters what side of the street you're on. what corner you're on. are you on the northeast corner. i thought that's just ridiculous. but people have their walking habits. >> she had to be in soho and looked like she belonged there. like she was chanel or gant or any of the other retailers there. >> once she found the space she wanted, lawyerry needed faith...

The next level. >> it gives us buying power. >> one store in new york city in the right location can do more than a dozen suburban stores and everybody knows that. >> it is an eight. it's $169. >> let me try it on. >> i bought michael karrs red fox leg warmers here. i cannot walk down the street without having 20 people ask. >> identifying the right location requires an understanding of specific shopping routines in each neighborhood. >> it matters what side of the street you are on, what corner you are on. are you on the northeast corner? i thought that's ridiculous. it's not. people have the...

>> michael kors red fox leg warmers here which i cannot walk down the street without 20 people asking me where i got them from. >> aside from the cost, identifying the right location also requires an understanding of specific shopping routines in each neighborhood. >> it matters what side of the street you're on. what corner you're on. are you on the northeast corner? and i thought, that's just ridiculous. but people have their walking habits. >> she had to be in soho and look like she belonged there. like she was chanel or gant or any of the other retailers there. >> once she found the space ...