this is all about with the best man we know, nbc tech correspondent jake ward. jake, i want you to explain all of this to us. first, re-branding the company as the letter x. you have wall street analysts who believe the company could use billion dollars of brand value, not to mention the letter x on the internet is going to fast-track you to a porn haven. i know, i don t know stephanie. elon musk is so exhausting to cover because he is so indomitable about these ideas which, to any sensible wall street analyst or tech journalists, don t make any sense. the thing we have come to understand in the last few days about is mania for this idea is that he has had it for a long time. it turns out that, back in the year 2000 during his short-lived tenure as the head of paypal, elon musk went after the same concept. but an all in one, online banking and everything app that was going to be cold x at the
wall street analyst or tech journalists, don t make any sense. the thing we have come to understand in the last few days about his mania for this idea is that he s had it for a long time. it turns out that back in the year 2000, during his short-lived tenure as the head of paypal, who elon musk went after the same concept of an all in one online banking and everything app that was going to be called x at the time. he was so slavery devoted to this idea that in fact, it seemed to have got him ousted from that job. that s why, peter peter thiel wound up the head of paypal. so this seems to be something like a kind of maniacal return to something that is really, really devoted to in a kind of former life, but it is driving him to, as you say, erase billions of dollars in value. wipe out a company whose name has become a verb, tweeting has become a verb. there are whole movie blocks built on it. people would die for the kind of brand value that twitter
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