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Signs he sold to local towns and cities. a lot of times people would say, do you have anything for the home? another lightbulb went off. karla, one of wayne s two sisters working for the company, says her father never would have imagined the business bearing his name would be so famous. it wasn t like we said, oh, let s build the world s largest christmas store. it s been an evolution. we had three stores in the middle of town and combined those stores into one store at this location at 25 christmas lane. we thought, how are we ever going to fill up this big building? well, it didn t take long. wally set a very high bar when it came to his customers. he could and would talk to anyone who walked through the door. we talk about expectations, and people come here with pretty high expectations. our job is to exceed those expectations. he had a mind that was like a 5 gig hard drive. he could remember people s names from ten years ago. so they were just impressed that he knew their ....
Curve. but the important part is that it always goes up. we try to cater to the customer s taste and so forth. we have our finger on the pulse of what people want. but those items will only get them so far. in the end, wayne says, it all goes back to his father. wally s strategy was simple, and it helped bronner s become the christmas icon it is today. really treasure your customers. because they re honoring you with their business. the fact that they re coming through your door really means something. so they re looking to you for your services, whatever goods you provide, so treat them right. and they will keep coming back. as we end the year we want to take a look at what s ahead in 2018 for small businesses. linda mcmahon, the administrator of the small business administration has been on an ignite tour where she is visiting all 68 district offices of the sba to find out what small business owners need, and what it looks like for 2018 for ....
Wally originally made wooden signs. people would say hmm, do you have anything for the home? and another light bulb went off. carla bronner, one of wayne s two sisters working for the company, says her father never would have imagined the business bearing his name would be so famous. it wasn t like we said oh, let s build the world s largest christmas store. it s been a real evolution. we had three stores more in the middle of town, and combined those three stores into one store at this location at 25 christmas lane. we thought, how are we ever going to fill up this big building? well it didn t take long. wally set a very high bar when it came to his customers. he could, and would, talk to anyone who walked through the door. we talk about expectations, and people come here with pretty high expectations. and our job is to exceed those expectations. he had a mind that was like a five gig hard drive. he could remember people s names from ten years ago. they were just impressed t ....