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it's about putting your rivals under. >> mr. maxwell -- >> rupert discovered if you start turning the dial down market, ratings go up. >> sex and murder, blood and mayhem. >> he bought up 40% of the circulation of newspapers in england. >> this is his moment to expand. >> murdoch put his stamp on the city of new york. here i am. you better pay some attention. i'm going to have one hell of an impact. >> as usual, we were drinking one night. the producers, the reporters and me. we always gathered. >> this is the first concrete block was removed by east german workers. >> then we hear t...

to this empire. >> early on, rupert develops a machiavellian approach to the newspaper business. it's about putting your rivals under. >> and mr maxwell certainly has lost. >> and, rupert discovered if you start turning the dial down market, ratings go up. >> sex and murder and blood, and mayhem. >> he bought up 40% of the circulation of newspapers in england. >> this is his moment to expand. >> post here! get your post here. new york post... >> murdoch put his stamp on the city of new york. here i am. you'd better pay some attention. i'm going to have one hell of an impact. >> as us...

He wants them to reject the terms, and they take the bait. the workers vote to go on strike. >> under the uk laws at the time, you could lose your job for going on strike. and now in one fell swoop, murdoch fires nearly 6,000 workers. >> we all went down to wapping to the site. and then all of a sudden, all these lorries started pouring out of the print factory. >> the trucks coming out of the wapping plant are filled with murdoch's newspapers. >> the printing press will be printing it in about five minutes. and news of the world is the same as ever. >> but it does seem that you had been plann...

Going on strike. and now in one fell swoop murdoch fires nearly 6,000 workers. >> we all went down to wapping to the site. and then all of a sudden all these loris started pouring out of the print factory. >> the trucks coming out of the wapping plant are filled with murdoch's newspapers. >> printing in about five minutes. the world is the same as ever. >> but it seems that you had been planning for a coup such as this. you had been building a parallel work force, hasn't you? >> for about three, four months. that is quite true. >> he actually managed to produce a newspaper without any of us wo...

Murdoch knows that the unions could never accept these terms. he wants them to reject the terms, and they take the bait. >> the workers vote to go on strike. under the uk laws at the time, you could lose your job for going on strike. and now in one fell swoop, murdoch fires nearly 6,000 workers. >> we all went down to wapping to the site. and then all of a sudden all these lauries started pouring out of the print factory. >> the trucks coming out of the wapping plant are filled with murdoch's newspapers. >> printing in about five minutes. the same as ever. >> but it does seem that you have bee...