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Interesting, as you see, he's putting up some of his own money now. before they left it all to the super pac. the super pac does the negative ads, all of the santorum is not electable and santorum is not a real conservative, he's a washington guy, former lobbyist. they're going to continue on that messaging. what you're going to see romney do, they seem to need to have a positive message, talk about their plan, talk a little bit more about what they want to do on the tax front. try to do, frankly, what he did a little bit more of in michigan when he had some positive. i think we've learned, yo...

Boone, if you will, in the primary there. so that's something to watch for. it is a little more of a conservative electorate than the mark kirks of the world who's a moderate republican u.s. senator today. >> we're going to find out how much rick santorum knows about business. i had a business executive tell me one time, you can't beat pr, you can't eat pr, you have to make the numbers work sooner or later. what -- i want to ask you, chuck, what is going to be mitt romney's strategy when it comes to message in illinois? the numbers that you just put up, undeniable. he's all over the advertisin...