impressionists or, you know, hemingway and fitzgerald and joyce, they were all spearing spurring each other on, the beatles made a leap and the stones and stevie wonder and bob dylan and jimi hendrix, everybody trying to top each other. it was that rare, rare moment where the most innovative stuff was also the most popular stuff. the best music was also the best-selling music and we re still living off the fumes of that. look, i wasn t born in the 60s. but i grew up but i get you feel like you were there. i feel like i was there. really, i grew up to my mother singing me i want to hold your hand one of the first things i played for my newborn was i want to hold your hand and the entire beatles collection. that s part of it. it has staying power. it has staying power. why do we care about john wayne? some stuff lasts. some doesn t. no offense meant, talking about the dave clark 5 or jerry and the pacemakers. that was music of its moment. but some of this stuff