He's got watch ability, accessibility, a sense of humor. >> what would be the goal here, to kind of stroke the ego, make him feel more popular. what is the goal of campaigning at this juncture? >> the first is to shut us up. he doesn't like all this media commentary going on. he won the campaign. and he's losing the governing part. the it's been a hugely difficult month of sputters and failures and pullbacks and court decisions and we've lost one of the major officials in the white house. so, he remembers fondly those adoring crowds and the screaming his name and whatever is, 100,000 people or...