Wavefront TV Announces the Launch of Relative Motion™, the Industry's First Business Intelligence and Analytics Platform Purpose-Built for Connected TV Publishers
Wavefront TV "The core challenge with connected TV growth is that distribution creates fragmentation, which makes programming decisions & revenue management extremely challenging," said Dominic Schmitt, Wavefront TV's new Chief Product Officer. "Publishers need to focus on optimization and most cannot afford the cost of custom data modeling and database architecture. Relative Motion delivers an off-the-shelf business intelligence solution for CTV content companies, making an immediate impact on revenue." Relative Motion offers publishers a holistic solution to the unique challenges publishers...
Source: prnewswire.com