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Mumbai: Viacom18's kids channel Nickelodeon has announced the 2021 edition of Kids' Choice Awards (KCA). Interestingly, the awards show will come to life in a screening at Decentraland, the place of the first ever metaverse concert. The voting for the awards commenced on 7 February. This innovative idea was conceptualised and crafted by Wavemaker India for Perfetti Van Melle
Mumbai: Media veteran Kishan Kumar has joined Star TV Network as executive director. In this role, he will lead the channel business for Malayalam GEC Asianet. Kumar is armed with 22 years of experience with most of it spent on the media agency side of the business. He was associated with GroupM’s Maxus Global for 13 years. In his most recent role, he was associated with media
The Holi party was hosted in the Metaverse on March 18 and 19
Mumbai: Viacom18 has partnered with Pernod Ricard – Seagram’s Imperial Blue packaged drinking water and Wavemaker India for its latest campaign for Holi. The campaign has already clocked eight million views and counting on digital, the media company said. Conceptualised and executive by Viacom18 with Wavemaker India, the campaign is being extensively marketed across platforms
Life in the new normal: A full summer without Covid could jumpstart the economy