Self-declaration certificate: Industry voices mixed reactions to the new ad mandate by MIB
Experts share their reservations about the practicality of ad declarations, particularly in digital advertising.
Source: afaqs.com
Naresh Gupta News Today : Breaking News, Live Updates & Top Stories | Vimarsana
Stay updated with breaking news from Naresh Gupta. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Top News In Naresh Gupta Today - Breaking & Trending Today
We wanted to build something of our own: Naresh Gupta on BITM's 12-year journey
In an exclusive interview with Adgully, Naresh Gupta, Founder & Managing Partner of Bang In The Middle, reflects on the 12-year journey of the independent advertising agency. Gupta shares the inspiration behind starting the agency, the lessons learne
Source: adgully.com
When creativity clashes: The ongoing battle for IP rights during ad pitches | Advertising
SOUNDING BOARD: Independent advertising agency Bang in the Middle recently accused Medanta of idea theft, sparking a renewed debate over the rights and wrongs in client-agency relationships. Campaign speaks to industry experts on whether the agency's decision to pursue legal action is justified.
Source: campaignindia.in
Cong reviews election campaign in J-K's Udhampur, Jammu LS seats
Jammu: All India Congress Committee (AICC) general secretary K C Venugopal on Sunday reviewed the organisational activities and the party’s election
Source: siasat.com
Why OTT is influencing the next big trends in advertising | Advertising
SOUNDING BOARD: Characters from well-known OTT web series and mainstream films are quickly becoming staples in advertising storyboards. We ask industry experts why this trend is not just shifting entertainment consumption habits, but also reshaping how advertisements are conceived.
Source: campaignindia.in