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Wavemaker India has been the media AOR for Zydus Wellness since 2013. 18 Jan, 2021 - 12:26 PM IST     |     By indiantelevision.com Team     NEW DELHI: Consumer nutrition company Zydus Wellness has consolidated its media duties with Wavemaker India. The agency has been the media AOR for Zydus Wellness since 2013 and bagged the consolidated mandate following a multi-agency pitch. Zydus Wellness Ltd CEO Tarun Arora said, "We are happy to have Wavemaker on board as our media partner again. 2021 is going to be an exciting year of growth and transformation for our brands and we are con...

Account won post a multi-agency pitch

NEW DELHI: There are campaigns and there are campaigns. But there are certain advertising messages which strike home like no other – they either leave a tear in the eye or have you feeling nostalgic. Some have you chuckling, others inspire you, while yet others leave you just feeling good.

Some prominent names moved on to explore newer domains. 24 Dec, 2020 - 08:32 AM IST     |     By Mansi Sharma      NEW DELHI: Change is the only constant, and 2020 was a year of change. Big ones.On personal and professional fronts, both. Folkspicked up new skills, explored previously untried things, made self-discoveries. The trend reflected in the way people moved across industries, looking for fresh challenges and opportunities – looking for change. The marketing and advertising industry was also no stranger to this. There were a number of movements within agencies, some also...

Click on the Image to watch the TVC. Mondelez India’s brand Cadbury 5Star has brought a quirky campaign that brings together the perfect fusion of indulgence and technology while manifesting its ‘Do Nothing’ proposition. In partnership with Google and conceptualised by Ogilvy, the brand is upping its game a notch higher by introducing the ‘5Star Do Nothing Assistant’, the first-ever AI that helps you do nothing. Advertisement While most mobile assistants help you become more productive, the 5Star Do Nothing mode on every android device with Google Assistant gives you ...