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In March of last year when the COVID-19 pandemic hit the country, it instantaneously put a halt to live events, brand launches and other on-ground activities and mass gatherings. It was the global event industry’s biggest and totally unexpected challenge and the Philippines was no different. Man
Details 05 May 2021 In March of last year when the COVID-19 pandemic hit the country, it instantaneously put a halt to live events, brand launches, and other on-ground activities and mass gatherings. It was the global event industry’s biggest and totally unexpected challenge , and the Philippines was no different. Many businesses related to events had no choice but to pivot, shift, and find a solution, to survive. Not all faced a blank wall, though. Some decided to innovate and face the challenge head on. While others shifted to Zoom webinars and Facebook ...