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Their products. but here, let's make the same technique but with our products. we have started saying, "listen, this is good. put in your restaurant. pequi is good." they were ashamed with pequi. >> anthony: this attachment to the idea that french food and italian food will always be more valuable than your own thing. it's -- it's, uh, ridiculous concept. >> eduardo maya: we menieros, we don't talk much. we don't go on the top of our mountain and start to just spread the word that we have good food. we are very quiet people. you have to discover us, but we have the best.

We have started saying, "listen, this is good. put in your restaurant. pequi is good." they were ashamed with pequi. >> anthony: this attachment to the idea that french food and italian food will always be more valuable than your own thing. it's -- it's a ridiculous concept. >> eduardo maya: we menieros, we don't talk much. we don't go on the top of our mountain and start to just spread the word that we have good food. we are very quiet people. you have to discover us, but we have the best.

They were ashamed with pequi. >> anthony: this attachment to the idea that french food and italian food will always be more valuable than your own thing. it's -- it's, uh, ridiculous concept. >> eduardo maya: we menieros, we don't talk much. we don't go on the top of our mountain and start to just spread the word that we have good food. we are very quiet people. you have to discover us, but we have the best. who says i shouldn't have a soda every day? my doctor. my dentist. definitely my wife. hey wait. we have better bubbles. make sparkling water at home and drink 43% more water every day. so...

This is good. put in your restaurant. pequi is good." they were ashamed with pequi. >> anthony: this attachment to the idea that french food and italian food will always be more valuable than your own thing. it's -- it's, uh, ridiculous concept. >> eduardo maya: we menieros, we don't talk much. we don't go on the top of our mountain and start to just spread the word that we have good food. we are very quiet people. you have to discover us, but we have the best. ♪ [ band singing ] ♪

Italian food will always be more valuable than your own thing. it's -- it's, uh, ridiculous concept. >> eduardo maya: we menieros, we don't talk much. we don't go on the top of our mountain and start to just spread the word that we have good food. we are very quiet people. you have to discover us, but we have the best. ♪