Detailed text transcripts for TV channel - MSNBC - 20171118:12:33:00
>> we noo knew that buying foot online could be tricky. so we had to remove every hurdle that we could in an effort to try to get men and women to try us for the first time. >> so they opened their first store front in 2016 in the heart of new york's soho neighborhood, with a second boston location in 2017. from the outside, m. gemi may look like a typical store, but the experience is far from typical. >> it's not transactional. you don't walk in and say, i need that shoe, and you're in and out. >> there's no cash register in sight. and you can't walk out with your purchases. this isn't a stor...
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