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>> oh, that's -- that is hard. you know, i think that it is -- it's really hard for me to have a full assessment of that. you know, the reality is -- >> why? >> well, there were so many different forces at play. the organic posting that people did, the get out the vote campaigns that we ran, the pages that both candidates ran, the advertising that they did, i'm sure that all of that activity had some impact. it's hard for me to assess how much that stacked up compared to all the campaign events and advertising that was done off of facebook and all the other efforts. and i think it's also hard ...

As uncomfortable as it is for me to do, you know, a tv interview, i feel this is an important thing that as a discipline for what we're doing, i should be out there and being asked hard questions by journalists. >> knowing what you know now, do you believe facebook impacted the results of the 2016 election? >> oh, that's -- that is hard. you know, i think that it is -- it's really hard for me to have a full assessment of that. you know, the reality is -- >> why? >> well, there were so many different forces at play. the organic posting that people did, the get out the vote campaigns that we ran...

You know, i think in general, technology is an increasingly important trend in the world, and i actually think the question is more what is the right regulation rather than yes 0 or no, should it be regulated? >> what is the right regulation? >> there's basic things and intellectual debates. on the basic side, there are things like ad transparency regulation that i would love to see. if you look at how much regulation there is around advertising on tv, in print, you know, it's just not clear why there should be less on the internet. you should have the same level of transparency required. i do...

What kind of safeguards do you think the government would think about putting in place on something like facebook? >> reporter: first and foremost, they've been talking about a standard for online advertising. when you look at the way that the russians, bad actors were able to wep niez the platform and do targeted advertising online. what somebody said to me behind the scenes at facebook, if we put these transparency labels on our ads and other tech companies don't, people might come to facebook to do the good things but go elsewhere to do the bad things. there has to be a standard. there is a...

We'll see what topic he would go out there for. the big question now is regulation. everybody is wondering are these tech companies going to be regulated? are they too powerful? i put the question to mark. i said are you too powerful that you should see regulation. listen to what he said. >> given the stakes here, why shouldn't facebook be regulated? >> i actually am not sure we shouldn't be regulated. >> reporter: interesting. very interesting to hear him say he's not sure they shouldn't be regulated. he went on to talk about there has to be the right type of regulation when it comes to onlin...