cheaper for customers because it makes their products cheaperfor customers in because it makes their products cheaper for customers in other countries to buy. the yen has been steadily depreciating against the us dollar and that is likely to continue boosting export profits forjapanese export profits for japanese companies export profits forjapanese companies according to damien thong the head of japanese equity research. it thong the head of japanese equity research. equity research. it is a big tailwind for equity research. it is a big tailwind for firms - equity research. it is a big| tailwind for firms exporting from japan and also firms which manufacture outside means a lot of the profits they generate overseas will be brought back to japan and a overseas will be brought back tojapan and a very overseas will be brought back to japan and a very attractive rate of exchange. rate of exchange. japanese companies rate of exchange. japanese companies have rate of excha