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Even if it had we also need what i call web craft. so, frankly, rex tillerson as ceo of exxonmobil or other -- any ceo of a business, any head of a big civic group or of a charity, any university president, even news people, we are all part of global webs of communications, of action, of business. we can actually ourselves network in ways that can help solve global problems. >> it's interesting. i remember reading posts by folks in the middle east in some of the seven countries in the original ban talk about how the pictures of the protests at the airports served a diplomatic purpose that in s...

Entire set of euphemisms which in some sense is the stock in trade but i find it maddening. like what do you mean? part of the problem is we know what war means and war looks like and what effective diplomacy is. it seems like a more difficult thing to communicate. >> if you and i had a free and frank exchange of views, that means we nearly came to blows. >> that's right, exactly. >> will there's an entire protocol for describing how you talk. that's right. it is hard to sell but it is essential. what i'm arguing is now is that's state craft, that's this very closed formalized world that is fo...