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"the beat" starts with ari melber. has it ever happened to you a tickle in your throat? >> i was going to say, real quick, do you want a lozenge? >> i just chewed one. my dentist will be so mad. >> i don't know if i should share this but i used to do a show on msnbc, and one of my coanchors would get on me about putting the cough drop on the paper in the commercial and then back and forth. i was like, i'm going to conserve it. >> it was here a second ago. i chewed it up to clean up for you. >> america appreciates your voice, i think, so let's keep it. >> thanks, ari. have a great ...

Is it same story telling or different? >> some of it is similar to the experience in some of the things i offered in music, but a lot of it is different. you'll see some things from me that you go, wow, like, i didn't even know -- because when you see the trades go out, the announcements of the fox deal is in "variety" and hollywood reporter, that's a message to business insiders. my phone goes further than those publications. like 100 million people follow on social media. >> let me slow down the point you're making becauset deep but factual. because of the global reach you have, you don't ne...