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The WeChat messaging app has become increasingly popular in recent years as a way to stay in touch with friends and family. However, many people are not aware of the app’s ability to send mass messages. This can be a useful feature for businesses or groups who need to communicate with a large number of […]
Assuming you would like an introduction on how to create a group chat on WeChat for iPhone: WeChat is a messaging and calling app that allows users to connect with friends and family all over the world. The app is available on a variety of platforms, including iPhone, Android, Windows, and Mac. WeChat offers a […]
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WeChat Channels is the latest feature unveiled by WeChat, taking the Chinese marketing world by storm. Since launch in January 2022, it has gained an impressive 200 million daily active users. Michaela Zhu of agency Emerging Communications looks at how Channels has chan Chinese social media strategy.
Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.