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I was just going to ask in a bit more detail in terms of how it will work. is it about dedicated reporters chasing american stories, or will you be repackaging british content for a us audience? will you be writing lots of stories about the british royal family, for example? it is very much abouti being based in the us and writing for a us audience, so i think we're looking at - quite considerable scale here. so i don't see any pointl in launching at any level without having people on the ground looking for those stories, connectingl with an audience and building loyalty around that. and i thi...

Will give us _ something different. it's also interesting, - i would add, to say that we've seen audience from the us grow for each of those titles - over a period of time, - which is really why we've made the decision tojump now. and christina garibaldi, your correspondent for us weekly, which is a celebrity news and entertainment magazine in america. what's your take on all of this? well, welcome, welcome, welcome over. you know, it is a lot of competition. and, you know, it's interesting because american gossip magazines, american tabloid magazines are sometimes viewed a little bit differen...

Something different. it's also interesting, - i would add, to say that we've seen audience from the us grow for each of those titles - over a period of time, - which is really why we've made the decision tojump now. and christina garibaldi, your correspondent for us weekly, which is a celebrity news and entertainment magazine in america. what's your take on all of this? well, welcome, welcome, welcome over. you know, it is a lot of competition. and, you know, it's interesting because american gossip magazines, american tabloid magazines are sometimes viewed a little bit differently than uk tab...

For each of those titles - over a period of time, - which is really why we've made the decision tojump now. and christina garibaldi, your correspondent for us weekly, which is a celebrity news and entertainment magazine in america. what's your take on all of this? well, welcome, welcome, welcome over. you know, it is a lot of competition. and, you know, it's interesting because american gossip magazines, american tabloid magazines are sometimes viewed a little bit differently than uk tabloid magazines. you know, uk tabloids are notoriously a little bit more aggressive, some kind of pushing the...