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Able to give the games. and have you any idea yet how well it's working? have you got new subscribers because of the olympics? do you know that yet? yeah, the level of interest in the olympics has been really, really strong, and we haven't released the official figures yet — we'll do so probably in the next couple of days as we get the first week under our belt. but what i can say is that, especially the digital platforms have performed exceptionally well. our free platforms in eurosport.com have seen a record number of visitors, and the uptake and engagement on discovery+ has also been real...

I think what you have to do with the younger audience is firstly, make sure you are relevant, and secondly, make sure you're operating in the spaces that those young audiences are in, particularly in the digital space. and i think when you do that and you get involved in your sport, over time they'll grow to love cricket. and i'm sure over time, as they grow to appreciate more, there is the longer format of the game which will still remain the pinnacle of our game. now, back in 2005, england won the ashes in a nail—biting series — interesting cricket really was at an all—time high at tha...

They are buying them - in december which coincides with the christmas sales, i and we've seen that it's not just getting subscribers - onto amazon prime, but converting that revenue into the online - platform, as well. they've taken a bit more - of a back seat at the moment, and i think what they will do is consolidate for a bit, - then in a couple years' time, i decide where they want to go. minal modha, thank you very much indeed. that's all we've got time for today, i'm afraid. thank you to all my guests — andrew georgiou, president of sports at discovery, a particular thanks for staying ...

Is it a completely impossible challenge to get them to watch a test match these days? i don't think it is. i think what you have to do with the younger audience is firstly, make sure you are relevant, and secondly, make sure you're operating in the spaces that those young audiences are in, particularly in the digital space. and i think when you do that and you get involved in your sport, over time they'll grow to love cricket. and i'm sure over time, as they grow to appreciate more, there is the longer format of the game which will still remain the pinnacle of our game. now, back in 2005, engl...

Was probably too late. so for us, shortening the game was really important — hence why the hundred came around. as we've said, the rights are shared with the bbc and sky. earlier on, i spoke to bryan henderson, director of cricket at sky sports, and i asked him at what point they got involved in the hundred. this is all part of a new television rights deal formed in 2017, it was initially supposed to be a 2020 competition, as part of a new five—year deal that ran from 2020—24. and yeah, like i said, it was meant to be t20 competition — they came to us in 2018, i think, and suggested th...