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Meta, Miramar Group and Swire Resources harness WhatsApp marketing with Omnichat - Vimarsana News

Meta, Miramar Group and Swire Resources harness WhatsApp marketing with Omnichat

Omnichat, an all-in-one omnichannel messaging platform offering conversational commerce solutions, recently organised an in-person event.

Meta says users and businesses have 600 million chats on its platforms every day - Vimarsana News

Meta says users and businesses have 600 million chats on its platforms every day

Meta is doubling down on business messages for revenue generation, as Mark Zuckerberg indicated during the company’s earnings call for Q3...

Meta CEO Mark Zuckerberg says revenue from Click-to-Message ads in India doubled YoY - Vimarsana News

Meta CEO Mark Zuckerberg says revenue from Click-to-Message ads in India doubled YoY

In February 2023, Zuckerberg had said that Click-to-Message ads had reached a $10 billion revenue run-rate globally.

Click-to-Message: Revenue from click-to-message ads in India has doubled: Mark Zuckerberg - Vimarsana News

Click-to-Message: Revenue from click-to-message ads in India has doubled: Mark Zuckerberg

India is the biggest market for WhatsApp, with over 500 million users. In February 2023, Zuckerberg had said that click-to-message ads had reached a $10 billion revenue run-rate globally.

Revenue from click-to-message ads in India doubled: Mark Zuckerberg, ET Telecom - Vimarsana News

Revenue from click-to-message ads in India doubled: Mark Zuckerberg, ET Telecom

Meta: “More than 60% of people on WhatsApp in India message a business app account,” he said. “Now, I think that this is going to be a really big opportunity for new business AIs that we hope will enable any business to easily set up an AI that people can message to help with commerce and support,” he added.